![]() ![]() 3 E-cigarette marketing budgets increased rapidly, 4 with a growing presence on television reaching youth and young adult markets. For example, e-cigarettes, introduced in the past decade, are currently allowed to be advertised on television. 2 However, these restrictions are not uniformly applied across tobacco products. ![]() Receptivity to these ads is associated with susceptibility to future cigarette smoking.Ĭigarette advertising has been causally linked with adolescent smoking initiation, 1 prompting marketing restrictions to reduce smoking among minors. High percentages of non–tobacco-using adolescents recognize tobacco ad images, including e-cigarette ads. Advertising for non–cigarette tobacco products is reaching non–tobacco-using US adolescents, especially through television. ![]()
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